Insights

Data on Where Amazon Search Is Actually Heading

Original research from our own audits and tracking, category benchmarks, Rufus Visibility Score trends, and how AI shopping assistants are changing what ranking means. Not advice, data.

Category benchmark reports

Ranking, ad spend, and conversion averages by category, drawn from the accounts we audit.

Rufus Visibility Score trend reports

How visibility scores move over time across our 66-question, 7-category framework.

AI-search citation studies

How often and how brands get surfaced by ChatGPT, Gemini, and AI Overviews.

Platform policy and algorithm change breakdowns

What changed on the platform, what the data shows, and what it moved.

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Report

Placeholder: Category Benchmark Report, Home & Kitchen

Placeholder summary. Ranking distribution, ad efficiency, and conversion averages across the category.

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Data

Placeholder: Rufus Visibility Score Trends, Q1

Placeholder summary. Quarterly movement in visibility scores across seven audit categories.

Coming soon

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Report

Placeholder: AI-Search Citation Study, Consumer Brands

Placeholder summary. How frequently brands appear in AI assistant answers and what drives inclusion.

Coming soon

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Data

Placeholder: Sponsored Products Efficiency Benchmarks

Placeholder summary. Aggregate ad efficiency ranges by category and catalog size.

Coming soon

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Report

Placeholder: Platform Policy Change Breakdown

Placeholder summary. What changed in platform policy and how affected accounts responded.

Coming soon

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Data

Placeholder: Listing Attribute Coverage Across 100+ Accounts

Placeholder summary. Which listing attributes are most often incomplete and where that costs visibility.

Coming soon

Want your own account benchmarked against these numbers?

We'll run your account through the same framework behind these reports and show you where you sit.