Branding & Photography
The Higher-Tier A+ Content Only Some Brands Can Access
If you're eligible for Premium A+ (brand-tier benefits), we design the expanded modules, comparison charts, video, and richer layouts, that standard A+ Content doesn't support.
Where Premium A+ Content Gets Wasted
Brands don't know if they're actually eligible
Premium A+ access depends on specific brand-tier criteria, and some brands qualify without realizing it while others assume they qualify when they don't.
Treated the same as standard A+ Content
Premium modules, comparison charts, video, expanded layouts, offer capabilities standard A+ doesn't, but many brands use the space the same way they would basic A+, leaving the extra capability unused.
No real video strategy
Video is one of Premium A+'s biggest differentiators, but it's often skipped entirely or added without a clear purpose.
Comparison charts built generically
A comparison chart is most effective when it's built around the specific decision points buyers are actually weighing, not a generic feature list.
Inconsistent with standard A+ Content elsewhere in the catalog
When Premium and standard A+ content across a catalog don't share a visual or messaging thread, the brand feels fragmented.
Mobile rendering never checked
Expanded, full-width modules can render very differently on mobile, and untested layouts sometimes break or display awkwardly.
What Actually Makes Premium A+ Worth the Access
- 01
Confirm eligibility and understand what tier you're actually working with
Knowing exactly what Premium A+ unlocks avoids either under-using it or assuming access you don't have.
- 02
Use the expanded modules for what they're actually built for
Comparison charts, video, and full-width layouts should do things standard A+ can't, not repeat the same content in a bigger frame.
- 03
Build a deliberate video strategy
Video should answer a specific question or demonstrate something static images can't, not exist just because the format allows it.
- 04
Design comparison charts around real buyer decision points
The most effective comparisons address the actual hesitations shoppers have, not a generic spec table.
- 05
Keep visual and messaging consistency with standard A+ Content
Premium content should feel like an extension of your brand system, not a separate design language.
- 06
Test every module on mobile before publishing
Expanded layouts need explicit mobile testing since they don't always translate cleanly from desktop design.
Premium A+ Content: Do / Don't
Do
- Confirm eligibility and understand what tier unlocks
- Use expanded modules for what they're built for
- Build a deliberate, purpose-driven video strategy
- Design comparison charts around real buyer decisions
- Keep visual consistency with standard A+ Content
- Test every module on mobile before publishing
Don't
- Assume access or usage rights without confirming
- Use Premium space the same way as standard A+
- Add video without a clear reason for it to exist
- Build generic spec tables that don't address hesitation
- Let Premium content feel disconnected from the rest of the catalog
- Publish full-width layouts without mobile testing
Why This Isn't the Same Job as Standard A+ Content
Premium A+ Content isn't just "more A+ Content," it's a different set of tools that require different thinking. A comparison chart or video module only adds value if it's built around something the format is specifically good at, otherwise it's just a bigger, more expensive version of what standard A+ already does. Recognizing that distinction, and designing specifically to it, is what separates Premium A+ that's worth having from Premium A+ that's technically present but functionally wasted.
Eligibility itself is also worth getting right upfront. Some brands qualify for Premium A+ without realizing it and are leaving real conversion potential on the table, while others assume access based on Brand Registry alone and are surprised when specific modules aren't available.
What's Included
Everything handled by specialists on our 20+ person team.
Eligibility check for Premium A+ access, so you know exactly what tier you're working with
Comparison chart and module design built around real buyer decision points, not generic specs
Video content integration where it can do something static content can't
Full-width expanded layouts designed specifically for the format's capabilities
Mobile rendering review across every module before publishing
Why arankpro
Not every brand qualifies for Premium A+, and not every design agency knows the difference between it and standard A+ Content. We do, and we design for the format's specific capabilities rather than treating it as a bigger version of the same content.
How We Work
- 01
Eligibility and account review
- 02
Content strategy and module selection
- 03
Design and copywriting
- 04
Upload, review, and publish
Frequently Asked Questions
Make the most of your Premium A+ access
Request a free audit or book a call with our team. We'll tell you what we'd change and why, before you commit to anything.