Brand Growth & Protection

Stop Losing Your Buy Box to Hijackers

Listing hijackers piggyback on your ASIN with counterfeit, gray-market, or unauthorized stock, stealing your Buy Box and damaging your listing quality along the way. We monitor for it and act fast when it happens.

Where Brand Protection Efforts Actually Fail

  • Hijacks not monitored proactively

    Many sellers only discover a hijacked listing after sales have already dropped noticeably, rather than catching it early through active monitoring.

  • No clear process for reporting and escalating to Amazon

    Without a defined, practiced process, reporting a hijack can be slower and less effective than it needs to be.

  • Brand Registry and gating tools not fully leveraged

    These tools provide real protective capability, but many brands haven't set them up or aren't using them to their full potential.

  • Unauthorized sellers not identified systematically

    Without regular monitoring, unauthorized sellers on your listings can go unnoticed for extended periods.

  • Response time too slow once a hijack occurs

    Every day a hijack goes unaddressed costs sales and can damage buyer trust in the listing.

  • No ongoing monitoring after an initial resolution

    Resolving one hijack without establishing ongoing monitoring leaves the door open for it to happen again.

What Actually Protects Your Listings

  1. 01

    Monitor proactively, not reactively

    Catching hijacks early, before they meaningfully affect sales, requires active, ongoing monitoring rather than waiting to notice a sales drop.

  2. 02

    Have a defined, practiced escalation process

    A clear, ready-to-execute process for reporting to Amazon resolves hijacks faster than figuring it out after the fact.

  3. 03

    Fully leverage Brand Registry and gating tools

    These tools provide real protective capability when properly set up and used to their full potential.

  4. 04

    Systematically identify unauthorized sellers

    Regular monitoring catches unauthorized activity on your listings before it becomes a larger problem.

  5. 05

    Respond quickly once an issue is identified

    Fast response minimizes both the sales impact and the buyer trust damage a hijack can cause.

  6. 06

    Maintain ongoing monitoring after resolution

    Continued vigilance, not just a one-time fix, prevents repeat incidents.

Brand Protection: Do / Don't

Do

  • Monitor listings proactively
  • Maintain a defined escalation process
  • Fully leverage Brand Registry and gating tools
  • Systematically identify unauthorized sellers
  • Respond quickly once an issue is identified
  • Maintain ongoing monitoring after resolution

Don't

  • Wait to notice a hijack through a sales drop
  • Figure out the reporting process after an issue occurs
  • Leave these protective tools underused or unset up
  • Let unauthorized activity go unnoticed for extended periods
  • Let a hijack sit unaddressed, costing sales and trust
  • Treat a resolved hijack as a closed, one-time issue

Why Proactive Monitoring Changes the Outcome

The difference between a hijack that costs a few days of sales and one that causes lasting damage almost always comes down to how quickly it's caught and addressed. Proactive, ongoing monitoring catches issues while they're still small, reactive discovery, usually through a noticeable sales drop, means the damage has already been accumulating for some time before anyone even knows there's a problem.

This is also not a problem that gets permanently solved once. Listings that have been hijacked before remain a target, which is why ongoing monitoring after an initial resolution matters as much as the resolution itself.

What's Included

Everything handled by specialists on our 20+ person team.

  • Proactive, ongoing listing monitoring for hijacks and unauthorized sellers

  • Brand Registry and gating setup and optimization, if not already fully leveraged

  • A defined escalation and reporting process, ready to execute quickly when needed

  • Fast response support when an issue is identified

  • Continued monitoring after resolution to catch repeat incidents

How We Work

  1. 01

    Free risk check on your current listings

  2. 02

    Monitoring setup

  3. 03

    Detection and documentation when hijackers appear

  4. 04

    Reporting and enforcement follow-through

Frequently Asked Questions

Protect the listing you built

Request a free audit or book a call with our team. We'll tell you what we'd change and why, before you commit to anything.