Digital Marketing
Get Covered, Get Linked, Get Trusted
Digital PR that earns real press mentions and backlinks, building the third-party credibility that both shoppers and search engines respond to.
Where Media Relations Efforts Fall Short
Generic pitches sent without real personalization
Mass-sent, non-specific pitches get ignored by journalists and editors who receive dozens of similar emails daily.
No real media list curation
Pitching broadly instead of to specifically relevant publications and writers wastes effort and damages relationships with irrelevant targets.
One-off press releases with no relationship building
Treating media relations as a single announcement rather than an ongoing relationship misses most of the compounding value it can provide.
Coverage and backlinks never actually tracked
Without tracking what coverage was earned and what backlinks resulted, there's no way to measure whether the effort is working.
No connection to broader SEO strategy
Media coverage that earns backlinks should reinforce SEO efforts, but the two are often run by completely separate, uncoordinated processes.
Coverage chased for vanity rather than authority-building value
Getting mentioned somewhere isn't inherently valuable, the target needs to actually build relevant authority and trust with your audience.
What Actually Makes Media Relations Work
- 01
Personalize every pitch to the specific journalist and publication
Relevant, tailored pitches get meaningfully better response rates than generic mass outreach.
- 02
Curate a genuinely targeted media list
Focusing on publications and writers actually relevant to your brand and audience produces better results than broad, unfocused outreach.
- 03
Build ongoing relationships, not one-off asks
Media relations that persists over time earns more coverage than sporadic, isolated pitches.
- 04
Track coverage and resulting backlinks systematically
Understanding what's actually being earned tells you whether the effort is working and where to focus next.
- 05
Coordinate with SEO strategy
Backlinks and mentions earned through media relations should reinforce your broader search visibility, not sit disconnected from it.
- 06
Target coverage that builds real authority, not just visibility
The right targets are ones that build trust with your actual audience, not just any mention anywhere.
Media Relations: Do / Don't
Do
- Personalize every pitch to the specific target
- Curate a genuinely relevant, targeted media list
- Build ongoing relationships with media contacts
- Track coverage and resulting backlinks systematically
- Coordinate coverage strategy with SEO
- Target coverage that builds real authority
Don't
- Send generic, mass-blasted pitches
- Pitch broadly with no real targeting
- Treat every pitch as a one-off ask
- Have no visibility into what's actually being earned
- Run media relations disconnected from search strategy
- Chase any mention regardless of relevance or authority value
Why This Isn't Just Sending Press Releases
Effective media relations is fundamentally about relationships, journalists and editors respond to pitches from people and outlets they recognize as relevant and credible, not generic mass outreach. Building that credibility takes sustained, personalized effort over time, which is very different from the transactional approach of blasting a press release and hoping for coverage.
It's also worth being deliberate about which coverage actually matters. Not every mention is equally valuable, coverage that reaches your actual audience and builds genuine authority is worth far more than a high volume of low-relevance mentions, even if the latter produces a more impressive-looking list.
What's Included
Everything handled by specialists on our 20+ person team.
Media list and target publication research, focused specifically on relevance to your brand and audience
Pitch development and outreach, personalized rather than mass-sent
Backlink and mention tracking, so you can see exactly what's being earned
Coverage reporting tied to actual authority and SEO value, not just mention volume
Why arankpro
We connect PR to SEO outcomes, coverage that builds authority and links, not just a press release nobody reads, and we treat media relationships as ongoing rather than transactional.
How We Work
- 01
Brand story and angle development
- 02
Media targeting and pitching
- 03
Outreach and follow-up
- 04
Coverage and backlink reporting
Frequently Asked Questions
Build credibility that compounds
Request a free audit or book a call with our team. We'll tell you what we'd change and why, before you commit to anything.