Brand Growth & Protection

Get Counterfeits Taken Down, Not Just Reported

Counterfeit listings undercut your price, damage your brand, and steal sales you've already earned. We handle the full enforcement process, DMCA takedowns, cease and desist, and platform reporting, so counterfeiters actually get removed.

Where Counterfeit Enforcement Actually Falls Short

  • Counterfeits found reactively through customer complaints

    Waiting for customers to report receiving a counterfeit means damage to brand trust has already occurred before enforcement even begins.

  • Monitoring limited to Amazon alone

    Counterfeiters frequently sell across multiple channels, monitoring only one platform misses activity happening elsewhere.

  • No test buys conducted to gather evidence

    Without actual test purchases, it can be difficult to build the concrete evidence needed for effective enforcement action.

  • Enforcement stops at a single counterfeiter takedown

    Removing one counterfeit listing without ongoing monitoring often just means a new one appears shortly after.

  • No effective escalation path to legal or brand registry tools

    Available enforcement tools and legal options go underused when there's no clear process for when and how to escalate.

  • Treated as a one-time cleanup rather than ongoing protection

    Counterfeit activity tends to recur, a single cleanup effort without sustained monitoring doesn't provide lasting protection.

What Actually Stops Counterfeiters

  1. 01

    Monitor proactively, not just reactively through complaints

    Catching counterfeit activity before it reaches customers and damages trust requires active, ongoing monitoring.

  2. 02

    Monitor across multiple channels, not just Amazon

    Since counterfeiters often operate across several platforms, comprehensive monitoring needs to extend beyond any single channel.

  3. 03

    Conduct test buys to gather real evidence

    Concrete evidence from actual test purchases strengthens enforcement action significantly.

  4. 04

    Maintain ongoing monitoring, not a single takedown

    Sustained monitoring after an initial takedown catches new counterfeit listings before they gain traction.

  5. 05

    Use legal and brand registry tools with a clear escalation path

    Knowing when and how to escalate makes full use of the enforcement tools actually available.

  6. 06

    Treat this as ongoing protection, not a one-time project

    Given how often counterfeit activity recurs, sustained vigilance is what actually provides lasting protection.

Counterfeiter Removal: Do / Don't

Do

  • Monitor proactively across channels
  • Monitor beyond Amazon alone
  • Conduct test buys to gather evidence
  • Maintain ongoing monitoring after takedowns
  • Use legal and brand registry tools with clear escalation
  • Treat this as ongoing protection

Don't

  • Wait for customer complaints to discover counterfeits
  • Limit monitoring to a single platform
  • Attempt enforcement without concrete evidence
  • Treat one counterfeiter removal as the end of the problem
  • Leave available enforcement tools underused
  • Approach it as a single, one-time cleanup

Why This Requires Ongoing, Multi-Channel Vigilance

Counterfeit activity rarely stops after a single takedown, removing one counterfeit listing addresses that specific instance, but doesn't prevent a new one from appearing, sometimes from the same seller under a different account. That's why lasting protection requires sustained monitoring rather than a one-time enforcement action, treating the first removal as "solved" tends to be a temporary fix at best.

The multi-channel nature of the problem also matters. Counterfeiters targeting your brand on Amazon are frequently active on other platforms too, monitoring limited to a single channel leaves real exposure on the ones you're not watching.

Coverage Tiers

TierCoverage
StarterAmazon only
GrowthAmazon, Google, Meta
ProAmazon, Google, Meta, TikTok Shop, eBay, Shopify
EnterpriseFull multi-channel coverage

What's Included

Everything handled by specialists on our 20+ person team.

  • Proactive, ongoing counterfeit monitoring across the channels included in your coverage tier

  • Test buy coordination to gather concrete evidence for enforcement

  • Takedown execution and escalation through legal and brand registry channels

  • Continued monitoring after each takedown to catch repeat activity

  • Regular reporting on counterfeit activity and enforcement actions taken

How We Work

  1. 01

    Free scan for existing counterfeit listings of your products

  2. 02

    Tier selection based on platform coverage needed

  3. 03

    Ongoing scanning and takedown filing

  4. 04

    Monthly reporting on cases filed and resolved

Frequently Asked Questions

Find out how many counterfeits are selling under your brand right now

Request a free audit or book a call with our team. We'll tell you what we'd change and why, before you commit to anything.